![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://media.bleacherreport.com/f_auto,w_1440,q_auto,c_fill/br-cms/60/23/f7/69/ec8d/4e37/b80c/a98cd7bb04e8/crop_exact_gettyimages-1427645928.jpeg)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Never imagine this in my life” LeBron James gets humbled after unveiling of Nike's Innovation Center by his name » FirstSportz Never imagine this in my life” LeBron James gets humbled after unveiling of Nike's Innovation Center by his name » FirstSportz](https://cdn.firstsportz.com/wp-content/uploads/2022/08/25115411/CC_Express_20220825_1140150-1024x576.jpg)
Never imagine this in my life” LeBron James gets humbled after unveiling of Nike's Innovation Center by his name » FirstSportz
![Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in Company's History - Cavaliers Nation Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in Company's History - Cavaliers Nation](https://cavaliersnation.com/wp-content/uploads/2015/12/lebron-james-nike-lebron-11-12.jpg)